Verso

Cover photograph: a model seen from behind in a red blazer, waist-length espresso hair blown out to a mirror shine.

The Color Issue

Cut. Color.
Blowouts.

A five-chair salon off Las Olas, published monthly in hair.

Book a chair or call (954) 555-0142

p. 12 Gloss is a verb: three looks, two angles each
p. 18 The price list, printed in full
p. 24 Letters: 4.9 stars from 318 readers

Verso N^o 0902

Editor’s letter

We only do hair.
We do it slowly.

Verso is the left-hand page of a magazine, the one you turn to. It is also five chairs, two colorists and a very good round brush on a side street off Las Olas.

We book one guest per stylist at a time. No double-booking while your color processes, no assistant you have never met finishing your blowout. Every first visit starts with fifteen free minutes in the chair with your hair dry, so we can see what it actually does in Fort Lauderdale air before anyone picks up shears.

Then we cut it to fall right on day three, not only on the way out the door.

Inés Marchetti, founder & lead colorist

Shears, a tail comb, sectioning clips, a round brush and a bowl of red hair color laid out on blush paper. — Fig. 1 — The whole kit. Everything else in the salon is a chair or a mirror.

The Looks12

Gloss is a verb.

Three guests, photographed the afternoon they left the chair. Hover or tap a photograph for the second angle.

The same bob from behind, showing a perfectly level line at the nape. — 01 The Las Olas Bob. Precision cut on dry hair, finished with a clear gloss. Cut by Inés. 1 hr 15 · from $145

Long copper-red waves seen from behind against a red backdrop, catching the flash. — 02 Copper No. 7. All-over color, a second copper woven through the mid-lengths, acidic gloss to seal. Color by Dani. 3 hrs · from $310

“Good color is the one nobody asks you about. They just ask if you slept.”

A bright blonde layered blowout caught mid-swing against a blush backdrop. — 03 The Four-Day Blowout. Round-brushed in sections, set cool, humidity shield on the last pass. Styled by Marguerite. 50 min · $65

The same blonde blowout at rest from behind, full round curves sitting on the shoulders. — 03 The Four-Day Blowout. Round-brushed in sections, set cool, humidity shield on the last pass. Styled by Marguerite. 50 min · $65

Humidity is not an excuse. It’s a brief.

House rule, since 2017

The Price List18

A rounded shape of defined dark curls seen from behind against a red backdrop. — Curl cut, shaped dry, curl by curl. Defined with a water-based cream, diffused on low.

The price list

Starting prices, printed in full. Long or very dense hair is quoted in the chair, before we begin. No add-ons at the register.

I. Cut

Signature cut & finishconsult, dry cut, wash, blow-dry: $110
Cut with Inésfounder’s chair: $145
Curl cutcut dry, styled and diffused: $135
Fringe or neckline tidybetween visits, 15 min: $25

II. Color

Root touch-upsingle process, up to 1 in.: $95
All-over color: $140
Partial highlights: $185
Full highlights or balayagegloss included: $260
Gloss & toneshine that lasts 4–6 weeks: $70
Color correctionquoted at a free consultation: $120 / hr

III. Blowouts & care

The Four-Day Blowout: $65
Blowout, extra length or density: $80
Event styling, hair up: $120
Bond-repair treatmentadded to any service: $45
Blowout subscriptionfour a month, any weekday: $220

Book from the listFirst visit? The consultation is free and takes fifteen minutes.

Letters to the Editor24

Letters

4.9

318 Google reviews · last letter received Sept 9, 2026

“Day four and it still swings.”

I walk to work over the Las Olas bridge in August. My blowouts used to die by the second block. Marguerite’s lasted through Thursday, and I got it on Monday. I signed up for the subscription before I left.

“She talked me out of it. She was right.”

I came in wanting platinum. Dani showed me what that would do to my hair over three sessions and what it would cost, then suggested a soft copper instead. No upsell, the opposite. Strangers stop me about my hair now.

“First bob that grew out well.”

Inés cut it dry, which I had never seen. Ten weeks later it still has a shape. The price on the website was the price at the desk, which should not be notable but is.

“Nobody rushed me.”

One guest per stylist is real. My colorist stayed with me the whole time my highlights processed and nobody else was squeezed in. I have curly hair and left with curls, not a flat-ironed apology.

Masthead28

Masthead

Founder & lead colorist: Inés Marchetti; Fourteen years behind the chair, nine of them in Fort Lauderdale. Dry cutting, lived-in brunettes.
Senior colorist: Dani Okafor; Coppers, reds and corrections. Will tell you the honest number of sessions.
Stylist, blowouts & events: Marguerite Villanueva; The Four-Day Blowout is hers. Hair up for weddings from Hillsboro to Key Biscayne.
Stylist, curls & texture: Solange Pierre; Curl-by-curl cutting for waves through coils. No thinning shears, ever.
Front desk: Theo Lindqvist; Answers the phone in two rings and remembers your coffee.

Visit & Book30

The salon interior: blush velvet chairs facing arched mirrors, white terrazzo floor and a palm shadow on the wall. — The room at 9:40 a.m., before the first guest. Five chairs, no more.

Come in.

Verso
1418 SE Calloway Court
Fort Lauderdale, FL 33301

(954) 555-0142
chair@versohair.example

Hours
Tue – Fri	9 am – 7 pm
Saturday	8 am – 5 pm
Sun – Mon	Closed

Circulation

Our guests come in from Las Olas Isles, Rio Vista, Victoria Park, Flagler Village, Colee Hammock, Coral Ridge, Wilton Manors, Lauderdale-by-the-Sea and Pompano Beach. Two free spaces behind the building; street parking on Calloway.

We only do hair.We do it slowly.